Retail Phenomenon

I always used to hear that trends come back in 10 years in a new avatar...And it has been true in case of fashion. While, slower a similar trend is now visible in case of shopping...

The way the consumers shop and interact with brands today is reflection of the past when instaed of the customers going to the store, the brands would come to the customer. India was a hotbed for luxury brands during the Raj, when Brands like Cartier, Rolex would travel miles to sell their goods to the rich customers.

That's what is happening now, using the digital tools and channels, they demand that retailers be wherever they are: at home, at work, travelling, even just waiting in a queue.

The above abstract throws light upon two key insights...

1. Affluent attract luxury...It walks up to the customer
2. Prosumers shop online....