Politics & advertising

Today's political campaigns have lot to learn for fellow advertising and communication strategists.... It's not about spending big budgets on building big print and tv campaigns but small and smart idea executions. Right from AAP to BJP both have executed it so smartly. The one example that I would like to cite here is the BJP campaign in mumbai where Narendra Modi has invited "chai wala". While it looks like a populist thought it is a brilliant strategy. It is a format solar to an offline FB. A place where young india meets, a place where india starts it's day exchange views and ideas... A place that wakes up india on issues and causes. A place where one waits for the 'adds' gang... A most cost effective platform to spread the news and views that kne would want to. A best way to reach what Modi wants the young india and the offline india wants to follow and believe...